MUJI has an interesting attitude about their own products:
This is because we do not make objects to entice responses of strong affinity, like, “This is what I really want” or, “I must have this.” MUJI’s goal is to give customers a rational satisfaction, expressed not with, “This is what I really want” but with “This will do.” “This is what I really want” expresses both faint egoism and discord, while “This will do” expresses conciliatory reasoning. In fact, it may even incorporate resignation and a little dissatisfaction. MUJI’s goal is to sweep away that slight dissatisfaction, and raise the level of the response, “This will do” to one filled with clarity and confidence.
This somehow resonates with me about how I try to use this blog: I tend to want to make things perfect, but I do make mistakes and don’t have the time to make it perfect, so I try to embrace an attitude of “this will do” with confidence—and the 100 Days To Offload embraces this too.
(via Anna Mitchell via Winnie Lim)
This post is # 008 from 100 Days To Offload.